Today, more homebuyers and families are finding it necessary to “double up” in order to share the cost of their mortgage and other living expenses. In response to this growing trend, Lennar is the first national homebuilder to provide a home that meets those families’ needs. Lennar’s Next Gen – The Home Within a Home – is a whole new concept in living space, designed for any dual-living arrangement, including grown kids or aging parents. The Next Gen suite is a complete suite with a bedroom, bathroom, eat-in kitchenette living space and laundry area. It can be integrated into a home’s living space, or kept as a private residence, and it’s an ideal solution for long-tern guests, family members or anyone else who can utilize this innovative space. Our new video highlights how one family found Lennar’s Next Gen to be the home (within a home) that was perfect for their living situation…under one roof. [Click here to view the video on Lennar’s YouTube channel]
Realtors and new home sales reps say the demand for multigenerational housing hasn’t let up since the Great Recession, when homeowners wanted to accommodate boomerang children or aging parents. Dale Human, vice president of sales at Lennar Homes, Central Florida, said Lennar is continuing to sell its Next Gen multigenerational designs that are marketed as “the home within a home.” “It’s been very popular in the area,” Human said. “Sometimes it’s an in-law and sometimes it’s a kid from college and sometimes it’s buyers who want a bonus area to have a game room. I think it will be just as popular this year as it was last.” Human said the Next Gen series is unique because of the privacy factor. The homes are designed to have separate entrances to the Next Gen quarters as well as a separate bedroom, bathroom, eat-in kitchenette, laundry room and living room. Some floor plans have their own private garage. [Read this article]
The Pew Research Center, citing 2009 numbers from the U.S. Census Bureau, says the number of people living in multigenerational households increased by 10 percent, from 46.5 million to 51.4 million, between 2007 and 2009, a span that coincides with the worst of the economic downturn. Lennar started offering its NextGen homes in the Triangle in 2012, after the “home within a home,” as the company calls it, found success on the West Coast and a demographic study indicated nearly 30 percent of Triangle residents over 65 were living alone. Middle-aged adults wishing to bring their parents into the household are the biggest buyers of the NextGen homes, said Trish Hanchette, Lennar’s Raleigh/Durham Division president. In addition to the main living space, NextGen homes offer a suite – bedroom, living room, bathroom, laundry space and kitchenette – that is connected to the house but also has a separate front door. [Read this article]
New homes are back in a big way – literally. This summer, a typical new house in Phoenix was more than 20 percent larger than a resale home as builders across the country add more space to accommodate post-recession lifestyles. Take Jacque Ruggles’ family, for example. Four women from three generations live under one roof. Her daughter Marci Dusseault lives here, too, along with her college-aged daughter named Jamie. Jamie’s older sister moved in last November. Chelsie, 22, had been living on her own for a while, but … “Then life happens,” says Chelsie. “So I had to move back in.”
Their home happens to be made for this type of living. It was designed to include an attached 600-square-foot suite, complete with a kitchenette and living room. The homebuilder, Lennar, now offers these NextGen floor plans in 18 states. In Arizona, the company says 25 percent of its sales last year were NextGen homes. [Click here to read this article, or listen to the story]
We had so much fun last year we are bringing it back again! We are very excited to announce the start of Lennar’s 2nd Annual World Series of Homes Sweepstakes. One lucky winner will receive a Grand Prize of $5,000! Lennar’s World Series Of Homes Sweepstakes is being played throughout the entire month of October. And right now, it’s anyone’s game.
Here’s how it plays. Every day this month, there will be two Lennar homes facing off from different parts of the country. Simply vote for your favorite home! The home that gets the most votes will move on to the next round, where it will be paired with another Lennar home from a different location. Feel free to vote again. You can vote one time every day until October is over! Every time you vote, you’ll be able to enter the Sweepstakes – and increase your chances of winning the $5,000 Grand Prize. At the end of the month, as the Sweepstakes period comes to an end, the two most popular homes will face off in the final game of the series.
For official rules, or to enter the Sweepstakes, visit Lennar on Facebook. [Click here to visit Lennar on Facebook and enter the Sweepstakes!]
Several national homebuilders are preparing for Jacksonville’s next housing boom. Last week, Lennar Homes closed on a large chunk of land in Yellow Bluff Landing on the Northside, paying $5.7 million for 154 lots. It was the latest in a series of large land deals for national builders, which are in hot pursuit of residential land in the region’s most in-demand neighborhoods. “The market obviously is doing extremely well, and we hadn’t developed in years,” said Barbara Moore, North Florida division president for Lennar. “So the lot and home site supply is dwindling, and it’s dwindling in particular in desirable areas.” And the builders who are buying land are preparing to build on it sooner rather than later. [Read this article]
Lennar Multifamily Investors, the apartment division of homebuilder Lennar Corp., has started construction on its midtown apartment project, which will feature 261 units and approximately 7,700 square feet of retail space. The as-yet unnamed apartment complex will wrap around a five-story parking deck. John Gray, a director of Lennar Multifamily Investors in Charlotte, says the firm expects the property’s location near uptown, two major hospitals and the Metropolitan will be attractive for renters of one-bedroom and studio units, which will make up about 70% of the project’s units. Lennar expects to deliver its first units in the fourth quarter of 2014. The luxury units will feature granite countertops and stainless steel appliances, and the project’s amenities will include a pool, fitness center, spin room, yoga room, dog spa and a coffee-shop area for residents who work from home. [Read this article]
Lennar’s NEXT GEN – The Home within a Home – has been spotlighted on the NBC Nightly News, ABC News with Diane Sawyer, The New York Times, Bloomberg, CNN, FOX News, The Chicago Tribune, USA Today, The Wall Street Journal, The Miami Herald, as well as several other news sources. These news outlets have all recognized that Lennar is the first national homebuilder to see the need for individual homebuyers and families to “double up” in order to share the cost of their mortgage and other living expenses, especially during these economic times. This new trend of multi-generational living has encouraged Lennar to design a home that allows extended family to live all together in one home – except with separate living spaces. “This is extremely exciting for our company and to our customers and we are thrilled to be able to bring this ground-breaking floorplan to the area!” said Rusty Crandall, Division President Lennar Colorado. [Read this article]
The number of multigenerational households has increased by 60 percent since 1990, according to the U.S. Census Bureau. To satisfy this evolution in the American household, a national builder has created Next Gen – A Home Within a Home by Lennar. This home design includes a separate suite with its own entrance, eat-in kitchenette, bedroom, bathroom, laundry room and living room. This revolutionary concept is ever present in Lennar Southwest Florida. Buyers want the most for their money and are strategizing for the long-term. What make this home design perfect for multigenerational living are the separate entrance as well as kitchen and bathroom, however everyone is under the same roof, yet there is privacy. Aging parents and children returning home after college are the obvious reasons for purchasing a Next Gen – A Home Within a Home, but they are certainly not the only reason. [Read this article]
Fall in LOVE with Lennar on Instagram! This month Lennar is giving you the chance to win $500 simply by showing some LOVE. All you need to do is follow @LennarHomes on Instagram and then upload a photo that represents Lennar and tag it with #ILoveLennar. You can feature yourself and/or others in the picture too! Just be sure you have everyone’s permission.
Remember, just two simple steps:
1. Follow @LennarHomes on Instagram
2. Post a photo of a Lennar home, community, sign, iPad app, website, social media site, or Lennar logo item and tag it with #ILoveLennar
Let the InstaFun begin with you and Lennar on Instagram!
[Click here to visit Lennar on Instagram]
[Click here for the official sweepstakes rules]