The Silver Economy: downsizers transform US housing landscape

November 3, 2014

in Lennar,News

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This new story from The Financial Times highlights how homebuilders are designing new homes especially for retirees. The article highlights Lennar’s Next Gen home, designed for multigenerational living situations. According to Lennar Regional President Jeff Roos, by far the biggest buyers of the 2,000 Next Gen homes sold to date have been families with grandparents who are still active but want to be closer together, with approximately 40% of buyers choosing Next Gen on the sites where it’s offered as an option. “It really makes sense for people who are either doubling up their households [with their children] or haven’t yet retired,” he says. “The grandparents can downsize and have a much closer relationship with their grandchildren.” [Read this article]

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Post image for New video: “The Doctors” and Lennar break ground on their $1 million Healthy Home

Lennar and the Emmy® Award-winning, syndicated daytime series, “The Doctors” are offering one of the biggest giveaways in daytime television history during their Million Dollar Healthy Home Sweepstakes. One lucky viewer will win a four bedroom, four bath, 2,479 sq. ft. Lennar home worth more than one million dollars located at Pavilion Park, within Great Park Neighborhoods in Irvine, CA. Construction on the home commenced at the end of September 2014 with completion expected early in 2015. The entire process, from foundation to roof and even the interior decor, will be featured throughout the season on The Doctors. The show will reveal a “Million Dollar Healthy Home Clue” sporadically each week, which viewers can use to enter for a chance to win the home at http://healthyhome.thedoctorstv.com. Learn more about the cutting-edge features of this home, and find out details on how you can enter to win! [View the video]

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Post image for The Million Dollar Healthy Home Sweepstakes: “The Doctors” and Lennar Corporation to Build and Give Away a State-of-the-Art Healthy Home

Lennar Corporation, one of the nation’s leading builders of quality homes for all generations, and the Emmy® Award-winning, syndicated daytime series, “The Doctors” are offering one of the biggest giveaways in daytime television history. Beginning Thursday, October 30, the show will reveal a “Million Dollar Healthy Home Clue” sporadically each week, which viewers can use to enter for a chance to win the home at http://healthyhome.thedoctorstv.com. The audience will have to tune in daily as the “Million Dollar Healthy Home Clue” will appear in varying segments and on varying days each week. The more viewers watch, the more chances they’ll have to catch the clue and enter to win.

One lucky viewer will win a four bedroom, four bath, 2,479 sq. ft. Lennar home worth more than one million dollars located at Pavilion Park, within Great Park Neighborhoods in Irvine, CA. Construction on the home commenced at the end of September 2014 with completion expected early in 2015. The entire process, from foundation to roof and even the interior decor, will be featured throughout the season on “The Doctors.” (Check local listings for stations and times).

[Read this article]

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Reframing Rays: Solar Companies Seek New Ways To Sell Panels

October 27, 2014

in Green Living,Lennar,News

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When Michelle Rose went hunting for a new home, she was looking for three bedrooms and baths, a nice floor plan and granite countertops. Solar panels weren’t on the list. Still, there they were on the model home in the Table Rock Ridge development being built by Lennar Homes in Golden, Colorado – at no extra charge. “I was excited,” Rose said. “I had looked at adding solar panels to my home, but the upfront expense was too high. When Lennar said they’d take care of the maintenance … it was a win-win,” said Rose, who expects to move into her new home with her two children in December. Lennar is installing solar panels on all the homes in new developments in Golden, Arvada, Castle Rock and Frederick. The solar panels add “to the curb appeal of a new home” and are an investment in “smart homebuilding,” said David Kaiserman, CEO of SunStreet Energy Group, the Lennar subsidiary managing the program. “This is just the beginning we see extending this program to more communities,” Kaiserman said. [Read this article]

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Post image for New Video From Lennar’s “How To U”: How To Reheat Pizza

I’m sure most of us can relate to simply being too busy to cook dinner. You have those nights where ordering pizza just makes the most sense whether you are eating alone or need to feed your family. The question is what do you do with those leftover slices? Are they going to be as good reheated?

If you’ve ever tried to reheat pizza in the microwave you know that doesn’t turn out so well. Sure, it’s quick but you end up with a soggy piece of pizza. The best thing to do is put it in the oven. Okay, new question. How long do you put it in the oven for? It seems there is a lot to think about just to reheat pizza!

We have a tip for you to take the headache out of reheating pizza! Preheat your oven to 425 degrees and put the pizza in immediately. DO NOT wait for the oven to preheat first. As soon as the oven is preheated, your pizza is ready. It’s that simple!

Check out our How To U video to see it in action.

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The Need For Multigenerational Housing: The Numbers Are Growing

October 21, 2014

in Lennar,News

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In a recent article, Forbes highlighted the growing need for multigenerational housing in America today. Now, boomers have more attractive living options for sharing households, whether it’s to provide housing for their parents or to move in with their grown children and grandkids. The idea of multigenerational housing is as old as humanity. But mostly that has entailed sharing the same living space. According to a 2010 Pew Research report, 20% of people 65 and older live in a multigenerational household, and the numbers are growing. In response, major developers are getting into the multigenerational act. Lennar, a Miami-based developer, offers a line of homes with “NextGen” suites that include a private entrance, living room, eat-in kitchenette, bedroom and bath. [Read this article]

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Lennar, Denver’s 2nd Biggest Homebuilder, Launching Its Solar 20/20 Plan In Colorado

October 9, 2014

in Green Living,Lennar,News

Post image for Lennar, Denver’s 2nd Biggest Homebuilder, Launching Its Solar 20/20 Plan In Colorado

Lennar, having put solar power systems on thousands of homes in about 100 California communities, is launching its Solar 20/20 Plan in Colorado. The Miami-based company will expand the California program to Colorado on Thursday at a ribbon cutting ceremony in Arvada. The program aims to bring renewable power to the masses by including solar power panels on every home it builds in selected communities, said David Kaiserman, the CEO of SunStreet Energy Group, Lennar’s subsidiary that’s overseeing the program. While solar power has been popular in Colorado and elsewhere, Lennar believes its Solar 20/20 Plan makes it easier for homeowners to access renewable energy, Kaiserman said. Under Lennar’s program, the solar power systems are included in the home and the homebuilder retains ownership of the systems. Homeowners sign a purchase-power agreement with SunStreet to buy the power produced by the systems at a 20 percent discount to the “prevailing utility rate.” There is no upfront cost to put the solar on the home, Kaiserman said. The homeowners also get a credit on their utility bill for power that’s produced by the system but doesn’t get used by the home, such as if the homeowner is away. [Read this article]

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The Smart Home Goes Mainstream

October 3, 2014

in Green Living,Lennar,News

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The affluent have enjoyed the technologies that make their homes smarter, more convenient, more efficient, more secure and more entertaining for some time. Today, the masses are demanding these technologies – causing a fundamental shift in the way homebuilders envision the standard home. Homebuilders are now thinking beyond granite countertops to smart home automation systems that set their homes apart, and looking to offer technologies such as solar, home automation, and ultra-high-speed Internet connectivity as standard. Lennar Homes, Taylor Morrison and regional builders like Frankel Building Group in Houston, Texas, Copperleaf Homes in Colorado Springs, Colo., and Landmark Homes USA in Scottsdale, Ariz., offer home automation systems as standard. Lennar’s Landmark development in South Florida will feature boomerang baby suites and Savant Systems’ Smart Series home systems that cater to the younger generation’s interests in technology. [Read this article]

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Sun And Wind Alter Global Landscape, Leaving Utilities Behind

September 15, 2014

in Green Living,Lennar

Post image for Sun And Wind Alter Global Landscape, Leaving Utilities Behind

One recent day, under a brilliant California sun, saws buzzed as workers put the finishing touches on spacious new homes. They looked like many others going up in Orange County, south of Los Angeles, but with an extra feature: Lennar Corporation was putting solar panels on every house it built. The prices of the panels have plunged 70 percent in the past five years. That huge decline means solar power is starting to make more economic sense, especially in parts of the United States with high electricity prices. At about 100 Lennar subdivisions in California, buyers who move into a new home automatically get solar panels on the roof. Lennar, the nation’s second-largest homebuilder, recently decided to expand that policy to several more states, starting with Colorado. The company typically retains ownership of the panels and signs 20-year deals to sell homeowners the power from their own roofs, at a 20 percent discount from the local utility’s prices. “It’s so simple when we tell a customer, ‘You’re guaranteed to save money,’ ” said David J. Kaiserman, president of Lennar Ventures, the division overseeing the solar plan. [Read this article]

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From The AARP Convention: Are Boomers The New Coveted Demo?

September 8, 2014

in Lennar,News

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After studying U.S. census data showing that 51 million Americans live in a multigenerational home, Lennar drew up plans for its “NextGen” home. It combines a primary residence with an attached but totally private “Home Within A Home,” outfitted with a bedroom suite, garage, great room and laundry for grandma or grandpa or even boomerang kids moving back in. Lennar’s shift to accommodate the changing way Americans are living reflects an economic reality: people 55 and over control three-fourths of the nation’s wealth, according to the International Council of Shopping Centers. “The aging of the baby boomers has set it all in motion,” said Janice Hinshaw, vice president of marketing-West for Lennar, one of the nation’s largest homebuilders. Hinshaw was on the exhibit floor at the San Diego Convention Center showing “NextGen” floor plans to some of the 8,000 or so attendees at the three-day AARP Ideas@50+ convention, which ended Saturday. [Read this article]

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