Californians who install residential solar photovoltaic systems are twice as likely to be motivated by saving money as by saving the environment, according to a survey conducted for the California Solar Initiative. The survey found that 52 percent named financial reasons as their primary motive for choosing solar and 26 percent said concern for the environment was the chief factor. The survey also included residential property owners who have not considered installing solar electric systems, and probed their reasons. Not surprisingly, high initial costs were mentioned by 55 percent of those questioned. Many non-participants remain unaware of the existence of leases, power purchase agreements or tax-assessed energy programs, all of which allow solar installations with little or no upfront cost. [Read this article]
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