Amazon Experience Centers are now open in Lennar model homes in Atlanta, Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle, and Washington DC with more coming soon. Customers can experience just how easy it can be to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services. Customers can visit a model home in person or learn more by going to amazon.com/experience. Learn more in this Fortune article by Grace Donnelly.
Amazon wants customers to give the Alexa a try, so they’ve partnered with Lennar to include the voice-activated technology in all their new homes.
The homebuilding company partnered with Amazon to create “Experience Centers” in their model homes that will allow customers to interact with the suite of Amazon devices — including Dash buttons, Alexa, and Echo — in a more natural living environment.
“This will be the hallmark of why we buy a new home,” David Kaiserman, president of Lennar Ventures, told USA Today. “It’s an important step in the mass adoption of all these technologies.”
Amazon chose to work with Lennar because it can showcase the Alexa experience within driving distance of millions of customers, Nish Lathia, general manager at Amazon Services, told Dallas News.
The model homes will be staffed with Amazon employees who can show customers the range of the company’s device offerings.
“We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services,” Bhavnish Lathia, general manager, Amazon Services, said in a statement to TechCrunch. “We are excited to extend our relationship with Lennar with the launch of Amazon Experience Centers. As one of the nation’s largest homebuilders, Lennar offers the potential to enable this experience within easy driving distance of millions of customers.”