Amazon Sells Alexa’s Smart-Home Technology in Lennar Model Homes

Bloomberg

Amazon recently announced the opening of interactive Amazon Experience Centers within select Lennar model homes across the country. Customers can visit Alexa-enabled smart homes and see the technology in a real home environment. Read more about the new Amazon Experiences Centers in this Bloomberg article by Prashant Gopal.

Looking to sell its customers on the latest and greatest smart-home technology, builder Lennar Corp. flirted with Siri. Now it’s decided to go steady with Alexa.

Lennar’s model homes — equipped with video doorbells, Sonos speakers and Amazon.com Inc.’s voice-activated Echo (known by its wake-word, “Alexa”) — will double as Amazon Experience Centers, the tech giant said Wednesday.

The builder, which announced a partnership with Apple Inc. in 2016, has switched to Amazon because of its white-glove installation services, which customers would normally have to pay for, said David Kaiserman, president of Lennar Ventures. For its buyers, Lennar now includes a visit from Amazon technicians to set up devices and customize how they interact with the two Echo speakers included with the house, he said.

 “Our model homes are not just for buyers of Lennar homes but for general shoppers,” Kaiserman said in a phone interview. “If you don’t buy a home, you may buy Amazon merchandise.”
Amazon Experience Centers are now open in select Lennar communities in Atlanta, Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle and Washington. The centers use model homes to demonstrate how customers can take control of thermostats, lights, shades, locks and televisions with simple voice commands.
“As one of the nation’s largest homebuilders, Lennar offers the potential to enable this experience within easy driving distance of millions of customers,” Nish Lathia, general manager of Amazon Services, said in a statement.

Apple lovers shouldn’t feel jilted. While the homes are configured to work with Amazon’s Echo, customers can control them with any technology they choose — or none at all, Kaiserman said.

 

Full article: Amazon Sells Alexa’s Smart-Home Technology in Lennar Model Homes via Bloomberg

  1. May 11, 2018 lily nobuyama

    I want to know if this picture of the home is in anthem? can the builder build this
    modern looking home with 4 bdrms, 3 car garage, etc.?
    thx

    Post a Reply
    1. May 14, 2018 Lennar

      Hi Lily, this home is available at Satori in Miami Lakes. Please click here to view the floorplans available at this community.

      Post a Reply

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  1. May 11, 2018 lily nobuyama

    I want to know if this picture of the home is in anthem? can the builder build this
    modern looking home with 4 bdrms, 3 car garage, etc.?
    thx

    Post a Reply
    1. May 14, 2018 Lennar

      Hi Lily, this home is available at Satori in Miami Lakes. Please click here to view the floorplans available at this community.

      Post a Reply

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