Amazon skips the store and creates Alexa ‘experience center’ in model home near UT Dallas

The Dallas Morning News

Lennar and Amazon have teamed up and recently announced the opening of interactive Amazon Experience Centers within select Lennar model homes across the United States, including University Place in Dallas, Texas. Now customers in the area can experience first-hand the convenience of Alexa smart home experience and more in a real home environment. Maria Halkias reports on the Amazon Experience Center in this new article from The Dallas Morning News

Amazon has partnered with Lennar, the largest U.S. homebuilders, to open “Amazon Experience Centers” that showcase Alexa-enabled smart home capabilities in model homes nationwide.  And Dallas was the pilot for the partnership that started last summer but was announced on Wednesday.

“We’ve tried to do this twice before and even once had William Shatner in commercials, but the technology wasn’t there like it needed to be and the customer wasn’t either,” said David Grove, Dallas division president for Lennar Homes.

Amazon Smart Home Services started installing its electronics in Lennar homes here in November.

“So far, we’ve activated about 180 homes and there are many others in the finishing stages,” said Jacquese Smith, Dallas manager for Amazon Smart Home Services.

The Amazon Experience Lennar home is located at 7946 Sunflower Lane. It’s in a new subdivision called University Place on Coit Road in Far North Dallas where several developers will end up building 700 homes. Lennar’s homes here are priced in the $450,000 to $550,000 range and come with commercial grade Wi-Fi ready to handle all the Amazon and other branded devices that a homeowner wants to install.

The Lennar model home is coincidentally within walking distance of the University of Texas at Dallas. It’s also in the neighborhood of a local site pitched to Amazon. The experience centers are also in Lennar homes in Atlanta, Los Angeles, Miami, Orlando, San Francisco, Seattle and Washington to start with and Amazon said it will be adding more.


Read the full article: Amazon skips the store and creates Alexa ‘experience center’ in model home near UT Dallas

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